Semantic search
Combine AI understanding with keyword precision to deliver exactly the right search results
Traditional keyword search looks for exact words or a SKU. A query like “jacket for wet weather” might return no products – or miss the waterproof line entirely. Semantic search goes further by also understanding the intent of a search phrase written in natural language. See it in use
Why search matters
Semantic search benefits
Figures based on published results from Harris Poll, Everlane, Toolstation, Verkkokauppa, and Patrick Morin.